The Vaucher Analytics Motorsport Content Directory

Ready to unlock your full sponsorship potential? Don’t miss this opportunity to transform your racing career with Vaucher Analytics’ expert guidance.

Join Vaucher Analytics’ Motorsports Sponsorship Accelerator mailing list today to gain access to an MBA-level course drawing on years of management consulting and pitching experience.

In addition to the hours of in-depth presentation video material and associated reference slides, you’ll benefit from:

  • Detailed templates to guide you, step-by-step, through creating your brand, building sponsor-ready proposals, and ultimately pitching them to potential sponsorship partners.

  • Access to an exclusive AI tool that delivers real-time guidance whenever and wherever you need it most.

This isn’t just theory—it’s a practical, results-driven system built for drivers like you.

Don’t wait—start your journey to securing sponsors today; sign up now and be among the first to access these tools and insights!

Sign up below to be notified about the launch of the Vaucher Analytics Motorsports Sponsorship Accelerator to help you land more sponsorships!

When on-track action just isn’t enough

Are racing seasons too short for you? Do you wish you could watch even more racing-related content when the on-track action is over?

At Vaucher Analytics, we feel the same way and believe that our work for the future of racing grows along with our knowledge of racing’s past.

Consuming racing content is part of our job but it’s also an enormous pleasure, and as our list of recommendations grew and grew, we thought it would only be right to share that enjoyment with you.

From Formula 1 to grassroots rally racing, the racing universe offers something for everyone. To help you navigate, and discover as much of that spectrum as possible, we’ve compiled this comprehensive guide featuring the best videos, podcasts, and other resources that dive deep into different types of motorsports (and cars generally, of course).

Truly, nothing is overlooked: from feature-length films to video games, if it has to do with racing - and, crucially, meets a minimum standard of quality - we want to capture it here.

Whether you’re a curious beginner or a seasoned fan looking to broaden your knowledge, we hope that this collection will serve as your go-to reference for learning about the exhilarating world of motorsport.

Get ready to discover the stories, insights, and thrills that make racing one of the most captivating sports on the planet!

Disclaimer: Vaucher Analytics receives no compensation for linking to any of the following resources. Furthermore, links to resources are provided for informational purposes only, they do not imply any endorsement from Vaucher Analytics; Vaucher Analytics assumes no responsibility for any of the content produced by these various sources.

Table of Contents

  1. General racing and car content

  2. Sim racing

  3. Formula 1

  4. Rally/Rally Raid

  5. Sportscar/GT3/Endurance

  6. NASCAR

  7. INDYCAR

  8. Additional resources in French

1. General racing and car content

An interesting car is an interesting car, even if it’s not meant to spend its life racing. This section curates all the content that we think will please petrol-heads generally, regardless of whether they prefer Monza or Pike’s Peak.

Movies:

  • Ferrari: A snapshot of the life of Enzo Ferrari, as well as his world renowned Prancing Horse brand.

  • Lamborghini: The Man Behind the Legend: Another snapshot of yet another legendary Italian brand, this feature-length film describes how Ferruccio Lamborghini went from building tractors to some of the world’s most sticking sports cars.

Documentaries:

  • The Gentleman Driver: It’s an open-secret that racing runs on private money. Does this devalue the contributions of those who pay-to-play? Or should we celebrate these people whose efforts ultimately push racing forward? That will be up to you to decide after you’ve watched this documentary.

  • Ferrari: Race to Immortality: The story of the Scuderia Ferrari.

YouTube:

  • The Hire: BMW was ahead of the curve when it created this series of shorts; if only all commercials were as well done!

  • The Squidd: Epic videos about some of history’s most important cars.

  • Automobilistic: Well-researched videos about key periods in motorsports history.

  • Valentin Simonet: A French channel featuring English subtitles where the host gets an unusual level of access to race cars and locations that you don’t see featured much elsewhere.

  • Red Bull Game to Glory: Series where Red Bull takes a sim racer through progressively tougher challenges to find out how well virtual experience carries over to the track.

  • Jamie Price Photo: Jamie is a freelance photographer who takes you far, far backstage thanks to his unique perspective as a media member. If you’re at all interested in photographing motorsports, this could serve as an excellent educational resource.

  • BSport: Technical insights from a former Audi/F1 engineer.

  • Best MOTORing: This is a defunct Japanese magazine turned into a YouTube channel, which we are featuring here due to its hosting of some incredible late 90’s/early 2000’s racing.

Podcasts:

Print:

Apps:

  • The Racing Line: A handful of dollars a month gets you access to a calendar with just about every upcoming race you could hope for.

  • Motorsport.com: News and other content from various racing series.

  • Motorsport.tv: Not to be confused with the app above, this one allows you to view certain races.

  • Red Bull TV: Red Bull is a constant force in racing, it follows their coverage would be quite comprehensive as well.

  • Setup Tracker: A tracker for your race-day setups.

  • Trackday Setup: An additional resource keeping track of your race configurations.

  • Car Mechanic Simulator: Gain insight into the inner workings of cars and the business behind fixing them.

  • Car Mechanic Simulator: Racing: Same as above but with a racing focus.

  • Motorvision.tv: Streamed and archived races and racing footage.

Websites:

2. Sim racing

It is our belief that you cannot talk about racing today without mentioning sim racing. As a driver development tool, a means to understand car setups, a way to unlock new revenues for drivers and teams, and, let’s face, a really - really - fun hobby, it’s unbeatable.

Here are our favorite resources to learn about the hobby, the industry, and all the ways you can emerge victorious from your favorite lobby.

Movies:

  • Gran Turismo: Sim racing can be a path to real racing, and it’s only right that the pioneering Gran Turismo would serve as the platform for one of the first such stories.

YouTube:

  • Jimmy Broadbent: Irreverent and educational content from one of sim racing’s pioneering streamers.

  • Suellio Almeida: Another pioneering sim racer, Suellio Almeida is one of sim racing’s best known driver coaches.

  • Driver61: Another well-known coach in the sim racing space.

  • Traxion.gg: One of YouTube’s foremost resources for sim racing news and reviews.

  • Sim Racing Garage: There are countless sim racing review channels, but Sim Racing Garage is by far the most in-depth.

  • Ryan’s Road to Rally: There have been several documented cases of sim racers making it to real-life circuits, but widely publicized rally success stories are hard to come by; here’s one man’s journey.

  • GitGud Racing: Up-and-coming sim racing coaching channel.

  • Jimmy Grills Racing: View this sim racing coach’s tips on YouTube or on Instagram where he posts frequently.

Video games - Racing (in no particular order):

  • The Gran Turismo series: Who hasn’t heard of Gran Turismo? More than a quarter century after the release of the first entry, Gran Turismo is as much an educational tool as it is a video game.

  • The Forza series: Microsoft’s answer to Sony’s console gaming juggernaut.

  • iRacing: Despite its dated graphics, iRacing is perhaps the most influential sim racing game out there. Its pay-to-play model is relatively expensive, but that doesn’t stop PC sim racers around the world from testing their mettle (it’s also important to mention that iRacing seems to be the most modern way to race NASCAR and IndyCar).

  • The Assetto Corsa series: Sometimes referred to as “The Gran Turismo of PC gaming”, Assetto Corsa is the place for you, especially if GT3 racing is your focus. And of course, Assetto Corsa Evo is set to be a 2025 highlight for the sim racing community.

  • The Automobilista series: A well-known sim covering many types of racing via its numerous expansion packs. The latest 1.6 release has been very well-received by the sim racing community and brings prototype racing (in IMSA) to the forefront.

  • Le Mans Ultimate: The only game in town if you want to race WEC Hypercars. Though still technically in pre-release form, Le Mans Ultimate has been gaining in features thanks to the release of DLC packs.

  • The EA F1 series: Your place to go if you want to race modern F1 cars.

  • Colin McRae’s Dirt Rally 2.0: The whole Colin McRae series is legendary, but Colin McRae’s Dirt Rally 2.0 is seen by many as its pinnacle (and that of modern rally racing).

  • EA Sports WRC 2024: The only current rally game that features the WRC license. It was highly awaited by the sim racing community because it was created by Codemasters, legends in the racing game space (including the Colin McRae rally games) , and the minds behind the two previous games in this list.

  • The Nacon/Kylotonn WRC games: The WRC games prior to Codemasters regaining the official license are pretty good; we can vouch for WRC 10 and WRC Generations being fun.

  • Richard Burns Rally: Regarded by many rally fans in the sim racing community as the best rally game ever, Richard Burns Rally lives on today, more than two decades after its release. The game has been modded by a devoted community of racers, and provided you have some computer skills and patience, you can play the game absolutely free via download.

  • GTR2: Sticking to the vintage side of things, this is a highly regarded GT sim racer from the early 2000s. It’s not quite free, but it’s far less expensive than some of the other games on this list, and it’s hard to beat for that old-school, analog racing feeling.

  • RaceRoom: Free-to-play racing sim presenting the option to evolve with paid DLC.

  • The RFactor series: This is a relatively early sim which still has a following today via RFactor 2

Video games - Management and tuning (in no particular order):

Podcasts:

Apps:

  • ACC Strategist: A tool to take your Assetto Corsa Competizione skills to the next level.

  • iRacing: Companion app to go along with the game.

  • Sim Hub: Not so much an app, but rather a full application to manage various aspects of a sim rig.

3. Formula 1

Whether it’s the “best” racing series is certainly up for debate, but there’s no arguing with the fact that Formula 1 is the richest, most prestigious league in the world. It’s easy to be cynical about modern Formula 1, but the sport has brought about some of history’s greatest athletes, and to look back at the sport’s history is to open up a whole dimension of racing enjoyment.

Movies:

  • Rush: It’s 1976. Playboy driver James Hunt is facing off against the clinical Niki Lauda.

  • The Senna mini-series: 6-part miniseries detailing the life of Brazilian F1 legend Ayrton Senna

  • Grand Prix: If you like classic racing, this is an account of a fictionalized 1966 Formula 1 season.

Documentaries:

YouTube:

Video games:

  • F1 Manager: Perfect for those who fancy themselves as more of a team principal than an F1 driver.

  • Golden Lap: The makers of Art of Rally bring you this aesthetically pleasing management/racing game, meant to heavily evoke the 1960’s era of open-wheel racing.

  • Formula Addict: Account which creates very slickly produced videos about Formula 1 racing.

Podcasts:

Apps:

  • F1 TV: The official app of Formula 1 (content will be limited depending on your subscription and location).

4. Rally/Rally Raid

Rallying was one of the earliest forms of motorsport, and today that grittiness lives on in rallies across the globe. While rallying has not presently reached the current heights of Formula 1’s popularity, there is still plenty of content available to keep fans entertained well beyond the weekend stages.

Movies:

  • Group B: Set during the final year of the WRC (in)famous Group B era, this short film chronicles a driver’s attempt to overcome a tragic accident.

  • Race For Glory: Audi vs Lancia: Film which tells the story of a historic struggle in the WRC, pitting storied manufacturer Lancia against the relative newcomer Audi and their 4-wheel drive “Quattro” technology.

Documentaries:

  • FLAT OUT (The History of Rally): Even if you’re a long-time follower, you’ll surely find something interesting in this documentary.

  • WRC More Than Machine: 6-part series following rallying’s famous MSport team. Some people are already calling this the blueprint for a WRC version of “Drive to Survive”…

  • Never Just Win: The Making of a World Rally Champion: A beautifully shot documentary which is surprisingly candid, given that it was produced by Hyundai Motorsport.

  • Queen of Speed: Documentary covering Michèle Mouton’s trailblazing journey through rallying, which included success in the WRC’s notorious Group B class.

  • When France Ruled Rally: Part product demo for the “Les Maestros” EA WRC DLC pack, part documentary about why one could make the case that France is unmatched when it comes to rallying prowess.

YouTube:

  • VHS Rallies: A channel dedicated to digitizing the rallies of yesteryear.

  • Hyundai Motorsport Rally 101: Multiple-time ERC Champion Hayden Paddon features in this series of shorts covering the basics of rallying.

  • Climb dance: Documentary recounting Ari Vatanen’s exploits at Pikes Peak in a modified Peugeot 205 T16.

Video games:

  • Art of Rally: This is not a sim, but it just might be the most aesthetically pleasing rally game ever (the only other equally pleasing racing game overall being Ridge Racer 4 on the original PlayStation). Despite the whimsical looks, you can tell this was created with a deep respect for the sport and its history in mind.

  • Over the Hill: An upcoming game from Funselektor focusing on the world of overlanding.

  • Dakar Desert Rally: Officially licensed video game of the Dakar Desert Rally.

Podcasts:

Apps:

  • Rally TV: The official app of the WRC (which also allows access to the ERC and Rallycross).

  • Dakar Rally: Follow the legendary Dakar Rally via the official app.

5. Sportscar/GT3/Endurance

We are in a “Golden Age” of endurance racing, perhaps even a “Platinum Age”. The grids at the WEC and IMSA events are full of amazing cars, fans are packing the stands, and the racing is truly world class. Given all the on-track action, it would make sense that we could also be in a Platinum Age of associated content.

Movies:

  • Le Mans: The classic Steve McQueen film where the “star” isn’t actually the star. That honor goes to the fantastic racing cinematography.

  • Ford vs. Ferrari/Le Mans 66: Relive or learn about the epic 1966 battle between, well, Ford vs. Ferrari at the 1966 edition of the 24 Hours of Le Mans.

  • Le Mans 1955 - Deadly Competition: Animated short which depicts the most tragic accident in motorsports history.

Documentaries:

YouTube:

  • WEC channel: The WEC’s official YouTube channel has some very well-done content, including full races uploaded mere days after the actual event.

  • IMSA channel: The official IMSA channel also uploads full race replays.

  • European Le Mans series: This WEC feeder series features full-length race uploads as well as highlights and onboards.

  • Asian Le Mans series: The Asian Le Mans Series will keep your racing fix going through to the end of every year.

  • Formula Jonah: Very clear and concise videos on everything endurance racing, from its history, to driver and regulation changes, to race overviews.

  • Off In the Esses: Same as above but focused on the North American IMSA series.

  • Alex Kay: Eight-part series which serves as a guide not only to playing Le Mans Ultimate, but also how Hypercars work in the WEC.

  • The Racer: Official YouTube channel of “The Racer” website, this is a great place to visit if you’re looking for technical overviews of the current IMSA GTP/WEC Hypercar entries.

Podcasts:

  • The Marshall Pruett Podcast: You could listen to this for IndyCar updates, sure, but for endurance racing, it’s very, very difficult to top the insights in the “Week In Sports Cars” episodes.

  • Radio Le Mans: Race Podcasts: The storied outlet covers endurance racing around the world.

  • WEC Podcasts: The official podcast of the WEC.

  • IMSA Radio: Official podcast of North America’s largest endurance racing series.

  • Over The Limit: Get racing insights direct-from-the-source in this podcast hosted by Belgian racing brothers Dries and Laurens Vanthoor.

  • Whoop, There It Is: Episode of the “It’s Not the Car” podcast telling the story of Mazda’s 1991 Le Mans win with the 787b.

Apps:

  • FIA WEC: Official app of the WEC.

  • IMSA: Official app of the IMSA series.

Websites:

  • Daily Sports Car: One-stop-shop for news from many different sports car racing series.

  • Sportscar365: Another endurance/GT3-focused outlet.

  • Racer: Website sharing news and analysis from many different types of motorsports series.

6. NASCAR

Apps:

7. IndyCar

Documentaries:

  • 100 Days to Indy: Docu-series from 2023 chronicling several IndyCar drivers’ path to the legendary Indy 500.

  • Super Speedway: Documentary from 1997 focused on the Andretti-associated Newman-Haas IndyCar racing team.

YouTube:

  • David Land: One of IndyCar’s better-known content creators brings you his analysis of the series’ latest developments.

Podcasts:

8. Additional resources in French

France has had an enormous influence of the development of motorsport, with content to cover almost all of that history. If you can understand French, you have even more options to pass the time between race weekends.

Movies:

  • Michel Vaillant: Film adaptation of the long-running French series (full disclosure: we’re adding this for completeness but the quality for this entry is highly lacking).

Documentaries:

Podcasts:

Print:

  • The Michel Vaillant series: Decades-old series covering the fictional Michel Vaillant’s exploits across many different types of racing at real-life events and locations.

  • The Paddock F1 series: Humorous series poking fun at the modern era of Formula 1.

  • Plein Gaz series: This series uses the graphic novel format to tell some of motorsports greatest stories (we recommend the multi-part, ongoing history of the 24 Hours of Le Mans).

  • Alain Chevallier: A similar series to Michel Vaillant (though shorter-lived)

Final thoughts

We hope these entries provide you with enough coverage to satisfy your racing desires. If somehow you make it through all of this list, please do check back periodically as we’ll be updating it periodically with new sources as we find them.

And if you aspire to do more in racing than just learn about it, remember to sign up for the Vaucher Analytics Motorsports Sponsorship Accelerator mailing list to get exclusive access to our upcoming course on securing sponsorships.

Vaucher Analytics: Driving financial performance for race teams

At Vaucher Analytics, we specialize in helping race teams take control of their budgets. From identifying cost-saving opportunities to implementing actionable strategies, our expertise ensures your team stays competitive—both on the track and in your finances.

Take the wheel: Start reducing costs and boosting revenues today.

Don't let hidden costs undermine your race team's success. Partner with Vaucher Analytics to gain a competitive edge through financial optimization.

Contact Us Now

Let's drive your team to new heights together.

Main image source: CHUTTERSNAP via Unsplash

Previous
Previous

Unlocking the Business and Racing Potential of Sim Racing: Insights from Actual Race Driver Louis Delétraz

Next
Next

Top 15 Sponsorship Mistakes Made By Motor Racing Teams and Drivers — And How to Avoid Them