Challenges to Securing Formula 4 Sponsorship and Some Paths to Securing Funding

While F4 is the most accessible step on the junior formula ladder, finding sponsorship is still a significant challenge. The level of difficulty stems from limited media exposure, still-significant costs, and a competitive market crowded with talented drivers.

However, with a solid racing record, a polished personal brand, and a professional approach to sponsorship outreach, it is possible to attract the backing needed to compete—and potentially advance—through the junior ranks.

In this article, we’ll first delve further into the challenges of funding an F4 campaign before suggesting some paths forward to do just that.